General Motors (GM) is set to make a significant entry into Formula 1, marking a pivotal moment for both the automotive giant and the sport itself. Under its luxury brand, Cadillac, GM has established a new engine division named GM Performance Power Units LLC, which will develop the power units for its F1 team.
This initiative comes after GM secured an agreement in principle to join the F1 grid as the 11th team starting in 2026, in collaboration with TWG Global, which also manages Andretti Global.
The announcement, made last week, reveals that GM aims to have a fully operational works team by the end of the decade. The team will initially utilize Ferrari engines until its own power units are ready for competition. This strategic move positions Cadillac not just as a participant but as a serious contender in one of the most prestigious motorsport series around the globe.
Russ O’Blenes has been appointed CEO of GM Performance Power Units LLC, bringing extensive experience from Cadillac’s existing motorsport programs. Mark Reuss, President of GM, emphasized the importance of this venture, stating, “In F1, we’re going to demonstrate GM’s engineering and technology capabilities on a global stage”. This commitment reflects GM’s broader strategy to enhance its brand visibility and technological prowess through high-profile motorsport involvement.
Development and testing of a prototype engine have already commenced, with plans for a dedicated facility near GM’s technical center in Charlotte, North Carolina12. This facility is expected to be operational by 2026, aligning with the timeline for Cadillac’s official entry into F1. The strategic location will facilitate close collaboration between engineering teams and streamline the development process.
The entry of GM into F1 is particularly noteworthy given the sport’s growing popularity in the United States. With three races currently held in the country each season, including the Las Vegas Grand Prix, F1’s expansion into new markets is crucial for its long-term growth strategy.
Greg Maffei, CEO of Liberty Media and owner of F1, expressed enthusiasm about integrating such a prominent American brand into the sport: “Welcoming an impressive US brand like GM/Cadillac to the grid could bring additional value and interest to the sport.”
As GM prepares to make its F1 debut, it will join an increasingly competitive field of big manufacturers, including Mercedes, Ferrari, Ford, Honda, and Audi. The introduction of new power unit regulations in 2026 is expected to shake up the established order within F1. This could provide Cadillac with the needed opportunity to develop and innovate itself as a strong team.
